The world wide web (www) is the only medium in our day and age that offers instantaneous information and access to millions of users around the globe. We live in a world where 90% of internet users, who need instant information about something, admit to using Google at least 3 – 4 times a day to search for things they are looking for. As a result, if you’re looking to be perceived as any sort of legit business, it’s become essential to have a website for your business so that when others are looking for your services, they can find your business listing.
Nowadays, even the smallest company uses the Internet as a marketing tool to build a customer base, keep in contact with their clients and even as a basic means of advertising, so if you haven’t invested in a website yet, start looking for a web developer you can work with long-term.
Any web developer worth his salt should, at the very least, have a basic level of knowledge about search engine optimization, which is more typically referred to as SEO.
SEO is the key towards building an effective website that gets a lot of hits and visitors. A website that nobody visits is useless, so the challenge lies in getting Internet users to visit your website.
Once a user, particularly one within in your proximity, types a keyword relating to the products or services that you offer into a search engine, a direct link to your website should emerge on top of the list of the organic search results.
If you don’t have a hefty budget available to force your way to the top of the page with a Google Ad, your next best option is to employ search engine optimization techniques to work your way to the top.
Here are some tips on how you can make it to the top of the list of search engines, and use your SEO techniques to benefit your website and your company:
1. Older domain names rank easier
If you have an existing website and domain name, just optimize the one that you currently have instead of purchasing a new domain. It will take longer for a new website to rank and be indexed on Google, so we advise using the one that you currently have instead of switching to a new one. If you do not have an existing domain name, we advise that you buy an existing one, or register a new one. It’s not impossible for a new website to rank. It just takes a lot longer.
2. Know who your target audience is and create content for them
If you are in the manufacturing industry and a user types in your product in a search engine, then you would immediately have your target right in front of you. As soon as the user hits the Enter button or clicks on ‘Search’, then the person will be lead to your website. Make sure that your target market will get ‘hooked’ on your website. Once the search engines show the link to your web site, their job is done.
The responsibility is on you to make sure that your visitors do not leave your website without checking out your products or services, or leaving some pertinent information so that you can contact them in the future. When hitting a particular target market, learn about their interests, location and age to have an idea of what you can offer them in return. Once you have a handle on your target market, you should link their interests to your products and services.
3. Search for the right keywords
Keyword research can be a lot of fun if you know what you’re doing. The process basically involves making calculated predictions on which words people are searching for in Google to find services related to your offering – and betting on those words to bring hot prospects to your site. It’s like the stock market, but with words.
You should be creative, persistent and flexible when looking for the keyword or keyword phrases to use in optimizing your web site. Google and Yahoo offer some tools and tips on how you can come up with keywords that will yield results.
Do not settle for just one keyword. You can use various words and phrases for each page on your website, so that you can have more hits. At Passion Pusher, we can help you optimize your site for up to 150 different keywords and phrases.
4. Consider your target market when designing your website
Make sure that the web site is user-friendly and do not forget to insert helpful articles, tips, hints and related links that can be shared to other users. The design itself is an important part of that, which would include the general theme of the website, where you would pay attention to smaller details such as colours, images, font style and size.
Curate for your audience and make it easy to navigate a easy-to-follow path from start to finish.
5. Concentrate on optimising the website content.
Regularly update the content of your web site so that old and new users can find something new when browsing through your site. Make the content brief and precise, but find creative ways to sprinkle your keywords in as many times as possible, without being overbearing and obvious. You should aim to put out articles that are between 500 – 1500 words.
Strive to be the best and most comprehensive website in your field and you will make your mark when it comes to information about the products and services that you offer.
Lastly, spend some time (and money) on spreading the word about your website (e.g. Social Media Marketing) and keep on improving your website pages, workflows and communication campaigns and, in time, you will surely gain traction and yield your desired results.