E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your website a cut above the rest. Each day, more and more websites are clambering to optimize their rankings in Google and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.
Search Engine Optimization, or SEO, is a term widely used today by many e-commerce sites. For the past few years and the decades to come, search engines (like Google) would be the most widely used internet tool that people use to find the products, services or information they need.
Most people that use search engines usually only browse the top ten search results in the first page. As a website owner, making it to the first page, more so to the top three results, is a barometer of a sites success in search engine optimization. You get a higher ratio of probability in being clicked on when you rank high, and the more traffic you’re able to get to your site, the more business you’re able to rake in.
But, it is essential to grab a hold of that #1 spot or simply improve your current ranking. Each day is a new day for all websites to make themselves rank higher using search engine optimization.
It is imperative to make your site better and better everyday.
You need search engine optimization to be number one, particularly if you have any ambition of making your site an income generating one.
When you put your website through a consistent series of search engine optimization techniques, you give yourself access to all the benefits of generating a high traffic volume.
Let’s just say you’re converting 10% of your daily traffic into successful sales. If you’re getting 100 hits or more a day, you’ll get at least 10 sales per day. If you’re only getting 20 hits a day, you only get one or two sales, if any at all.
Having said that, driving even just 20 targeted people to visit your website everyday is not an easy task. We place an emphasis on the idea that your traffic should be targeted traffic, which means that the people whom you are driving to your website, should be people who are looking for your services, and are in a position to make a transaction with your business.
So, posting a link on your Facebook, and asking your friends and family to “support” your business by visiting your website, or “liking” your Page, is the complete opposite of targeted traffic. You may get 20 people to visit your website that way, but you will most probably get 0 sales, every time.
So what you want to do is make sure that you’re visible to the general public through Google, which over 90% of mobile phone users admit to using at least once a day.
Search engine optimization uses tools and methods to make sure that whenever your products and services in your area are being searched for in Google, that your website pops up at the top of the list, or at the very least somewhere on the first page of the Google results. Getting yourself on the first page – and better yet, in the top half of the page of the search results – will ensure that your website generates public awareness of your website’s existence and subsequently generate more traffic, which could, and should, lead to potential income and more business.
Search engine optimization requires a lot of work and patience for the benefits to be fully realized. There may be many aspects you have to change about your site, or content that you may need to edit, to optimise your website. This includes gathering lots of information about exact keyword phrases that are most popularly searched in regards to your sites niche or theme.
You’d be surprised what a difference it could make to your traffic numbers to, for example, rewriting all your content about “graphic design” to being more about more specific types of graphic design, like “logo design” or “package design”.
You may also need to rewrite your sites content so that you can get the right keyword phrases in your site without making it too commercial and keeping it light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.
You will also need to collaborate with other popular websites so that you can get link exchanges and page transfers. The more inbound and outbound links generated by other sites among are one of the primary components search engines use to rank sites.
You can also search the Internet for various other articles and websites for useful help with DIY’ing your SEO. There are plenty of tips, guidelines and methods for search engine optimisation to be found which will help improve your ranking little by little.
The more knowledge and information you gather, the better. This will all help you in getting those high rankings. This may require a little extra time and effort on your part, but the benefits will be astounding.
If you are prepared to part with some money, there are many sites that can help you efficiently execute search engine optimization and help to track keyword phrases that can help your site rank better. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.
Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.